The Customer is Still King with Ecommerce Design
The Big Problem
Clever retail marketers have always known that the customer is king.
But with ecommerce design entering the marketplace, web site developers soon realized that they are able to find new ways to give shoppers a pleasurable experience shopping online.
The competition for shoppers on the internet is fierce.
That’s why ecommerce design is changing the technology.
Developers are figuring out new ways to deliver ecommerce designs using specialist ecommerce architecture, according to customer demands to improve their sales.
Ecommerce design is already attacking their biggest problem, the “search.”
The problem with most product searches is that one of two things may happen.
The first is that when you search for something you get no matches.
Therefore you have to change your preferences until you come up with something.
The second problem that may happen is that you get too many returns on your search with little results of what you were actually looking for.
Not the ideal scenario for happy customers.
Fuzzy search
Developers who are concerned with ecommerce design have come up with something called “Fuzzy” search. Fuzzy is a more user-friendly product search, it’s the alternative to guided navigation.
Fuzzy search technology delivers not only the precise results the searcher has asked for, but also whatever represents the values immediately above or below the search value.
For example, if you’re searching for a car online and you put in a certain exterior color, a certain exterior color and a certain amount of miles. The search may come up blank and you, the shopper would have to figure out what field you requested is making the search come up empty.
However, with Fuzzy search the values above and below of what you were looking for are shown, therefore, eliminating the guess work. This is a great leap forward in ecommerce architecture.
Enriching subscribed content is one way ecommerce design is looking to keep an increasingly sophisticated online consumer engaged. Current e-catalogs mostly require the shopper to be interested in several products in a lifestyle photo room setting.
However, the new technology of Shop by Collection incorporates “next generation” technologies to interface around core imaging. This allows the shopper to load the content related to the entire product into the template, so it is only providing one singe-screen instead of multiple screens.
Simply put, if you are looking at some lifestyle imagery and hold the mouse over that image, it will shadow all product information relating to that product, such as price and dimensions.
Shoppers who want greater visual image can now zoom, color switch, and other imaging functions. From that page the shopper can also drag and drop that item into the shopping cart provided by the adanced ecommerce designs now available.
Summary
Ecommerce design has encompasses the idea to move away from the classic point, click, and wait for a new page.
Shortening the distance between the shopper and the right product is one of the best ways to shorten the distance to a sale through more effective ecommerce design.
Ecommerce News
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