Authentication Using The MasterCard SecureCode
MasterCard SecureCode is a security feature, provided to merchants operating in the virtual world of the eCommerce and to consumers that enables cardholders to authenticate themselves to their MasterCard credit card issuer.
This is done through the use of a personal code that they have pre-selected when they registered their cards.
MasterCard SecureCode addresses current consumer concerns about the security of online credit and debit card payment processing and the high levels of chargebacks in online payment transactions.
MasterCard SecureCode helps eCommerce-based businesses in a number of ways:
* Guarantees the authenticity of online credit and debit card payments.
* Reduces the level of fraudulent transactions.
* Reduces chargeback levels.
* Increases online business.
* Increases consumer confidence in online payment transactions.
The MasterCard SecureCode authentication works in a way that is similar to the ATM verification process.
After entering their payment card details at the checkout of a participating merchant eCommerce website, a separate browser opens and cardholders are asked to enter their SecureCode.
The card issuer then verifies the provided code and confirms or declines the transaction. Cardholders are confident that no one else can use their MasterCard without having the code.
Participating merchants get evidence of an authorized purchase.
To get started, merchants need to follow these steps:
* Contact your eCommerce merchant account provider and ensure that it supports MasterCard SecureCode and that UCAF processing is supported.
* Add the SecureCode plug-in application to your website. Alternatively, you can contract with a hosted service to perform the authentication process for you. For a list of SecureCode compliant vendors, you can visit www.securecodevendors.com
* Conduct a simple test with MasterCard to ensure that everything works properly.
* Add the MasterCard SecureCode program identifier to your website to let customers know that you are SecureCode compliant. For the Program Identifier Usage Guidelines and artwork, visit securecodemerchant.com.
* Advertise for free in the SecureCode participating merchant directory on the MasterCard consumer website.
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Once SecureCode is deployed, it is up to the card issuer to authenticate its cardholders.
The authentication data gives eCommerce merchants protection against the most common types of chargebacks - "cardholder not authorized" and "cardholder not recognized".
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